Free Hermes Kelly Bag

really. a free classic for download on the hermes plot… i observation it was bizarre when fendi went all diy with its oyster-white canvas baguette that came with pantone markers, but to see hermes loosing hermes branded pdf’s of diy cut+glue models of kelly bags… i just had to laugh. then press stamp. then post.

How do you feel about it? Is it awesome that these luxury brands are reaching out so strongly to a younger demographic? Embracing the DIY/customization trends… taking inspiration from dunnys and paper craft trends? Or does it cheapen the brands? Honestly, i’m pretty out of it, and not sure what to make of it. But first impression is certainly that these could be cute (cheap) branded place cards for a girly dinner party quite easily… See more screenshots and the pdf on the next page!

–> to more images(want more visual goodness? behold notcot.com + notcot.org)

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